Coastal Detox of Southern California was honored as a finalist for the 2026 San Diego County Better Business Bureau (BBB) Torch Awards for Ethics, recognizing the organization’s commitment to integrity, transparency, accountability, and ethical business practices.
The Torch Awards for Ethics recognize businesses that demonstrate a strong commitment to ethical leadership and build trust with their customers, employees, and communities. For Coastal Detox, being selected as a finalist represents meaningful recognition of the principles that guide the organization every day: treating people with dignity, communicating honestly, maintaining accountability, and putting the needs of patients and families at the center of the work.
While the 2026 awards have concluded, Coastal Detox is proud to have been among the San Diego County businesses recognized as finalists and grateful for the opportunity to have its commitment to ethical practices evaluated through the BBB’s Torch Awards process.
Why Ethics Matter in Addiction Treatment
Trust is particularly important in addiction treatment.
When individuals and their families seek help for substance use, they are often making decisions during some of the most difficult and vulnerable moments of their lives. They deserve to know that the people providing their care are acting with honesty, compassion, and their best interests in mind.
At Coastal Detox, ethical business practices are an integral part of our patient care, workplace culture, and standard operating procedures.
We believe that people seeking treatment should receive clear and honest information about their options, compassionate support throughout the treatment process, and care that is focused on their individual needs.
That philosophy extends to every part of the Coastal Detox experience—from the initial conversation with a prospective patient or family member through medical detox, residential treatment, therapy, and continuing care.
A Patient-Centered Approach to Addiction Treatment
Coastal Detox provides medically supervised detox and residential addiction treatment in San Diego, with care designed to address the physical, emotional, and psychological aspects of substance use disorders.
Our clinical approach includes medical oversight, evidence-based therapies, medication-assisted treatment when appropriate, and specialized support for people with co-occurring mental health conditions. The goal is to provide a safe and supportive foundation for recovery while helping each patient develop the tools and skills needed for life beyond treatment.
Coastal Detox recognizes that no two people experience addiction in exactly the same way. Treatment should be personalized to the individual rather than built around a one-size-fits-all approach.
Our commitment to individualized care is closely connected to the broader philosophy of treating patients as people, not simply as diagnoses or conditions.
Leadership Rooted in Compassion and Accountability
Coastal Detox CEO Nina Cornejo brings a personal understanding of recovery to her leadership of the organization. Her experience has helped shape a culture centered on empathy, connection, and helping people recognize their own potential.
Her leadership reflects a broader belief at Coastal Detox that addiction treatment should be grounded in both clinical expertise and genuine human connection.
The Coastal Detox team includes medical professionals, licensed clinicians, therapists, case managers, and other recovery professionals who work together to support patients throughout treatment.
By combining professional expertise with compassion and accountability, Coastal Detox strives to create an environment where patients feel respected, heard, and empowered to take meaningful steps toward recovery.
What the BBB Torch Award Recognition Means
The BBB Torch Awards for Ethics are designed to recognize organizations whose leadership and practices demonstrate a high level of ethics and generate trust among employees, customers, and their communities. The BBB evaluates organizations based on principles that include ethical leadership, organizational culture, customer relationships, and community involvement.
For Coastal Detox, being selected as a 2026 finalist was an opportunity to demonstrate how those principles are reflected in the organization’s daily operations and approach to patient care.
The recognition is particularly meaningful because ethical practices are essential to building trust in behavioral healthcare. Patients and families should be able to expect transparency, respect, accountability, and responsible business practices from the organizations they turn to for help.
Coastal Detox is proud to have been recognized for its commitment to those principles.
Continuing to Put Patients First
Recognition from the BBB is meaningful, but Coastal Detox believes that ethical business practices are demonstrated through everyday actions.
We remain committed to providing safe, personalized, and evidence-based addiction treatment while maintaining the highest standards of integrity in the way we serve patients, families, employees, and the broader San Diego community.
Being named a 2026 BBB Torch Award finalist reinforces a commitment that extends beyond a single award cycle: to do what is right for the people who place their trust in Coastal Detox and to continually look for ways to improve the quality and integrity of the care they receive.
About Coastal Detox of Southern California
Coastal Detox of Southern California provides medically supervised detox, residential addiction treatment, dual diagnosis care, medication-assisted treatment, and evidence-based therapies in San Diego.
Located in Pacific Beach, Coastal Detox provides 24/7 medical supervision and personalized treatment for patients struggling with drug and alcohol addiction. Its multidisciplinary team works with each patient to create an individualized path toward recovery, with an emphasis on safety, dignity, clinical care, and long-term wellbeing.
To learn more about Coastal Detox and its addiction treatment programs, contact the team for a confidential assessment and insurance verification.
