SAN DIEGO, CA – Coastal Detox of Southern California, a leader in personalized addiction treatment, is proud to announce its selection as a finalist for the prestigious 2026 San Diego County Better Business Bureau (BBB) Torch Awards for Ethics. This recognition highlights the company’s steadfast commitment to integrity, trust, and ethical business practices within the behavioral healthcare community.
The BBB Torch Awards for Ethics honor businesses in San Diego County that go above and beyond to operate with the highest standards of ethics in their dealings with customers, employees, and their communities. For Coastal Detox, being named a finalist serves as a powerful validation of our patient-centric model in an industry often scrutinized for prioritizing profit over care.
Coastal Detox is dedicated to guiding patients through personalized medical detox and integrated treatment, empowering them to heal from addiction and co-occurring disorders. Our mission is not just to facilitate sobriety, but to equip patients with the tools and foundation necessary to truly thrive in recovery.
A Mission Rooted in Personal Experience
For Nina Cornejo, CEO of Coastal Detox, this recognition is deeply personal. Her leadership is informed by her own journey to recovery, which has fostered a culture of radical empathy within the organization.
“Winning a Torch Award would be monumental,” Cornejo said. “It would send an unmistakable signal across the healthcare community that strong ethics and patient-centric care are not merely aspirational but are, in fact, the most sustainable and successful business model. My own struggles have guided my leadership beliefs. I understand the despair our patients feel, and my purpose is to inspire them to believe in themselves and empower them to thrive.”
Next Steps in the Selection Process
As a 2026 finalist, Coastal Detox participated in a panel interview with the BBB Torch Awards judges on June 25, 2026, at the BBB Pacific Southwest headquarters in San Diego. The final winners will be announced during a celebratory event on Wednesday, September 9, 2026, at the La Jolla Marriott.
“To be recognized as a model for ethical, patient-centered care benefits all patients across the region,” Cornejo added. “It encourages every provider to lead with the same ethical principles that w.e strive to live by every day.”
About Coastal Detox of Southern California
Coastal Detox of Southern California provides personalized medical detox and integrated addiction treatment services in San Diego. With a team of dedicated professionals, Coastal Detox focuses on treating the whole person and providing a supportive environment for long-term recovery and personal growth.
About the BBB Torch Awards for Ethics
The Torch Awards for Ethics is the most prestigious honor the BBB can present to a business. It recognizes those that maintain a solid commitment to ethical business practices and generate a high level of trust among their employees, customers, and their communities.








