April is Alcohol Awareness Month: Understanding and Acting in San Diego

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April marks Alcohol Awareness Month, an annual public health observance dedicated to raising awareness about alcohol-related issues, promoting responsible choices, and encouraging individuals and families to seek help for alcohol use disorder (AUD).

In the vibrant and diverse community of San Diego, there are numerous groups, events, and ways to support people struggling with AUD right here at home.

Key Messages for Alcohol Awareness Month

This month focuses on several critical areas:

  • Understanding Alcohol Use Disorder (AUD): AUD, or alcoholism, is a medical condition characterized by an impaired ability to stop or control alcohol use despite adverse social, occupational, or health consequences. It is a treatable brain disorder, not a moral failing.
  • The Impact of Binge Drinking: Binge drinking is defined as a pattern of drinking that brings blood alcohol concentration (BAC) levels to 0.08 g/dL or higher. For men, this typically means consuming 5 or more drinks, and for women, 4 or more drinks, in about two hours. It poses significant health and safety risks.
  • Encouraging Honest Conversations: Alcohol Awareness Month is a perfect time for parents, educators, and community leaders to discuss the risks of underage drinking and the dangers of impaired driving.
  • Promoting Treatment and Recovery: Recovery is possible. The month emphasizes that help is available and encourages those struggling to reach out for professional support.
What is Bing Drinking? infographic

The Far-Reaching Impact of Alcohol Abuse

Alcohol abuse is not just an individual issue. The consequences of AUD ripple outward, causing significant harm to families, loved ones, and the broader San Diego community. Understanding this collective impact underscores the urgency of supporting Alcohol Awareness Month.

Impact on Individuals

For the person struggling with AUD, the damage is severe and multi-faceted:

  • Health Deterioration: Long-term excessive drinking can lead to serious, often irreversible, health problems including liver disease (cirrhosis), reduced kidney function, heart disease, stroke, various cancers (mouth, throat, esophagus, liver, breast), and weakened immune function.
  • Mental Health Decline: AUD frequently co-occurs with mental health conditions like depression, anxiety disorders, and suicidal ideation, creating a cycle of worsening symptoms.
  • Safety Risks: Impaired judgment drastically increases the risk of accidents, injuries, and fatalities, including drunk driving, falls, and violence.

Impact on Families and Loved Ones

The family unit is often deeply affected by a loved one’s alcohol abuse:

  • Financial Strain: Alcohol use disorder can lead to job loss, decreased productivity, and substantial financial burdens from medical bills and treatment costs.
  • Emotional Trauma: Family members, particularly children, experience chronic stress, anxiety, and emotional neglect. This often results in damaged relationships, marital conflict, and an increased risk of developing their own behavioral or mental health issues.
  • Safety and Instability: In some cases, alcohol abuse contributes to domestic violence and creates an unpredictable, unsafe home environment.

Impact on the San Diego Community

When viewed collectively, the costs of alcohol abuse to the San Diego region are staggering:

  • Public Safety: Alcohol-related incidents strain local law enforcement, emergency services, and hospitals. This includes responding to DUIs, public disturbances, and alcohol-fueled emergency room visits.
  • Economic Cost: Beyond direct healthcare expenses, the community bears the cost of lost workplace productivity, crime, and the resources required for the judicial system to process alcohol-related offenses.
  • Health Equity: The harms of alcohol addiction disproportionately affect vulnerable populations, exacerbating existing health disparities and social inequalities within the county.

Supporting Alcohol Awareness Month in San Diego is essential because the well-being of the individual, the family, and the entire community are inextricably linked. By raising awareness, promoting prevention, and supporting accessible treatment, San Diego can collectively reduce these far-reaching harms, creating a healthier, safer, and more resilient city for everyone.

Alcohol Resources in San Diego 

If you or a loved one in the San Diego area is struggling with alcohol use, several local and regional resources can provide immediate help, ongoing treatment, and support.

1. San Diego County Behavioral Health Services (BHS)

BHS is the central access point for mental health and substance use disorder services funded by the County of San Diego.

  • Access and Crisis Line: 1-888-724-7240
    • A 24/7, confidential resource for immediate support, crisis intervention, and referrals to local mental health and substance use disorder services.
  • BHS Service Locator: An online tool to find County-funded treatment programs, including residential, outpatient, and detoxification services across the county.

2. Local Treatment and Support Centers

San Diego and the surrounding Southern California area have numerous facilities offering evidence-based treatment options:

  • Windansea Recovery: Offers tailored residential and outpatient treatment programs with a focus on holistic wellness and movement.
  • Bayview Recovery: A men-only addiction treatment center offering detox and outpatient levels of care, including partial hospitalization and intensive outpatient programs.
  • Carlsbad Beach Recovery: A dedicated outpatient provider that focuses on holistic healing and evidence-based therapeutic modalities in a serene, coastal setting.
  • Coastal Detox of Southern California: Provides comprehensive medical detox and residential inpatient services with 24/7 medical supervision, evidence-based therapies, holistic wellness activities, and a focus on individualized care.

3. Community-Based Support Groups

Connecting with peers in recovery is a cornerstone of long-term sobriety.

  • Alcoholics Anonymous (AA): This free, self-help program utilizes the 12-Steps for recovery from alcoholism. There are hundreds of daily meetings across San Diego County, both in-person and virtual.
  • Al-Anon/Alateen: Support groups for family members and friends whose lives have been affected by someone else’s drinking.
  • SMART Recovery: A non-12-step support group for alcoholism. SMART Recovery is a science-based program that helps people recover from addictive behaviors. 

Taking Action This April

There are plenty of ways, both large and small, to make an impact this Alcohol Awareness Month. Whether you struggle with alcohol use yourself, or have alcoholism in your family or friend group, or want to support members of your larger community in a meaningful way, there are numerous options to get involved.

  • Host an Event: Organize a sober social gathering or informational session in your neighborhood, workplace, or place of worship.
  • Plan Sober Activities: Have a friend or family member in recovery? This is a great excuse to grab a coffee, visit a museum, go for a hike (the wildflowers are in bloom!), or ride bikes along the boardwalk. 
  • Check-in with Loved Ones: Use this month as an opportunity to have an open, non-judgmental conversation with a friend or family member about their drinking habits.
  • Review Your Own Habits: Take the “Rethinking Drinking” assessment tool provided by the National Institute on Alcohol Abuse and Alcoholism (NIAAA) to understand your own relationship with alcohol.
  • Support Local Efforts: Volunteer or donate to a local San Diego non-profit focused on prevention or recovery, like We See You San Diego, which hosts weekly dinners and community gatherings for people who are currently unhoused. 
Alcohol Awareness Month, SAMHSA Treatment Locator

Let us use Alcohol Awareness Month to foster a culture of health, support, and informed decision-making across San Diego. If you need help, please remember that you are not alone, and resources are readily available.

For more information, visit the Substance Abuse and Mental Health Services Administration (SAMHSA) or call their national helpline at 1-800-662-4357(HELP). 

To start your same-day admissions process, check your insurance, or learn more about treatment options at Coastal Detox of Southern California, call our admissions team at 858-333-7396.

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Meet Our Team

Coastal Detox of Southern California is composed of an entire team of highly trained substance abuse professionals in recovery.
Phil Castagnola SUDCC program director at Coastal Detox of Southern California

Phil Castagnola, SUDRC

Program Director

Kay Saffe LPCC clinical director at Coastal Detox of Southern California

Kay Saffe, LPCC

Clinical Director

Jeff Swem SUDRC director of operations at Coastal Detox of Southern California

Jeff Swem, SUDRC

Director of Operations

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Phil Castagnola

Case Manager

Philip Castagnola, SUDCC, is the Program Director for Coastal Detox of Southern California. He holds an Associate’s in Science and Certification in Alcohol and Other Drug Studies from San Diego City College.

Phil has over 15 years of continuous sobriety and is an active Sponsor in the San Diego Alcoholics Anonymous (AA) community. He struggled with substance abuse issues throughout his youth. He started using drugs at the age of 15, having been raised in an environment that normalized heavy drug and alcohol use. He spent a lot of time in and out of various rehab programs before being incarcerated in federal prison, which is where he finally completed an 18-month treatment program and used that time to work the 12 Steps.

After completing his sentence and serving his debt to society, he vowed to continue to give back to others who are going through similar hardships. Phil is passionated about sharing his experience with openness and honesty so that others may find hope for their future and find the strength to break free from the bondage of addiction.

In addition to a successful career as a certified counselor, Phil is also reconnecting with his passion for surfing. Phil surfed professionally in competitions for a few years in his early 20s and even owned his own surf shop (Select Surf Shop) before losing everything to his addiction. Now in his sobriety he is able to once again surf recreationally and in contests, showing that it’s never too late to reclaim your own narrative, overcome substance use disorder, and pursue the life you were always meant to have.

Kay Saffe, LPCC

Clinical Director

Kay Saffe, LPCC,  is a Licensed Professional Clinical Counselor and Clinical Director at Coastal Detox of Southern California. She holds a Master’s Degree in Clinical Mental Health Counseling from the University of San Diego and a Bachelor’s Degree in Psychology from New College of Florida. 

Kay grew up in Miami, Florida and is a first generation American with Argentinian roots. Throughout her youth, she struggled with drinking and substance abuse. Today, she has been in recovery for over 4 years and strives to prioritize her spiritual, mental, and physical health.

A lifelong athlete and ocean lover, she moved to San Diego to pursue her Master’s degree and progress her surfing. She has spent years working as a surf instructor and therapist, working with local non-profits that treat at risk individuals and families in both English and Spanish. She incorporates a mindful and holistic approach to therapy. She is passionate about positive psychology and helping others through their recovery journey.

Jeff Swem, SUDCC

Director of Operations

Jeff Swem, SUDCC, is a Substance Use Disorder Certified Counselor and the Director of Operations at Coastal Detox of Southern California. He holds an Associate’s in Science and Certification in Alcohol and Other Drug Studies from San Diego City College.

Jeff has 6 years of continuous sobriety and is active in the San Diego Alcoholics Anonymous (AA) community. Jeff struggled with substance abuse from a young age and endured some harrowing, near-death experiences before “settling down” into a career as a professional beer brewer. It was during the COVID outbreak that he surrendered to his higher power and made the choice to get sober for good.

After completing an inpatient rehab program and IOP aftercare, Jeff quit the brewing industry and pivoted to become a Substance Use Disorder Certified Counselor so he could surround himself with a caring and supportive sober community and help others who struggle with addiction by leading through example and sharing his personal experience.

Born and raised in San Diego, Jeff is married to his wife of 25 years. They have a son and daughter together, and thanks to the 12 Steps and a successful career at Coastal Detox, Jeff is able to be fully present for them every day, be a positive role model, and show them how it is possible to thrive in recovery.